Clik here to view.
3 videos you should watch this week
I have been consuming a lot of youtube content. A lot of it is work based research. Some of it is pleasure – primarily classical music on youtube. Others have just landed up on one of my multiple...
View ArticleClik here to view.
Aazadi …
Yatra has fun with it’s new TVC Which also means, while they may gently mock him, Kanhaiya Kumar is now a celebrity, on whose celeb power ads are getting made. There is no such thing as bad publicity....
View ArticleClik here to view.
Weddings, Debt, and Advertising
The communication from banks, for just about generations, is save today ‘bete ki padai, beti ki shaadi’. I am not even getting into the implicit sexism of this, simply because stereotypes work in...
View ArticleClik here to view.
Akshaya Tritiya : Why I will not Buy anything Today !
On Akshaya Tritiya i am struck by how far we have moved away from traditions, because of the way religious events and packaged, marketed, and sold. I am possibly the last generation that grew up with...
View ArticleClik here to view.
How Not to get a Promotion ……
(image courtesy – Times of India) Any good boss, worth his/her salt will not expect you to spend too much time with them. Good bosses, empower their teams to make their decisions – allow them space to...
View ArticleClik here to view.
Everyday Privilege : The Conde Naste call out to Refugees
It is deliciously funny. Someone, i am guessing, in the management said “we need to do something about refugees. Something classy, but shows we care. But, how do you do this without featuring poor,...
View ArticleClik here to view.
The NYT on being a “Subscription Based” Business Model
Image from here. The New York Times today released the report of it’s 2020 group that studied how the organisation needs to move forward in a turbulent digital era. As the previous reports from the...
View ArticleCNBC TV18 Column : Twitter Banning Political Ads is not the answer to Fakes
This piece on Twitter banning Political Ads appeared on the 7th of November Last week, Twitter CEO Jack Dorsey announced that the platform will not carry any paid political ads. He tweeted “We’ve made...
View ArticleClik here to view.
Apt Advertising
So, Elon Musk tweeted that he and his partner Grimes, are going to name their child (her first, and his fifth) X Æ A-12 Musk The best comment I saw on that Durex Ad Reminded me, in spirit, of this The...
View ArticleColumn: The Chase for Ratings and the coverage of Sex, Scandal, and Fake News
This appeared in the FPJ on October 12th One of the oldest and most open secrets in the media and advertising business is out in the open again – the way of measuring television ratings is not just...
View Article